Sex and the office: the future of love and work
'Love' and 'work' might seem like two unrelated concepts - but they're not. This year at FutureFest, Cindy Gallop, founder and CEO of IfWeRanTheWorld and MakeLoveNotPorn, will bring some provocative perspectives on how 'love' and 'work' are breaking down and being reassembled in more fulfilling forms; the digitally-driven constructs around both that are changing our attitudes and behavior in the real world; why accepting and owning your sexuality is key to progressing the career you want; how women are redesigning the future of business in ways that will make men much happier; and how love and work can merge to create new paths, industries and income.
Reading English at Somerville College, Oxford kindled a love affair with theatre and led Cindy to begin her early career in the UK as a theatre publicist, until an audience member’s observation that ‘You could sell ice to an Eskimo’ led her to make the move into advertising.
She worked at Ted Bates, JWT and GGT before joining Bartle Bogle Hegarty in London in 1980 to run large global accounts such as Coca-Cola, Ray-Ban and Polaroid. In 1996 she moved to Singapore to help start up and run BBH Asia-Pacific, where she ran the Levi’s Asia-Pacific business, and in 1998 she moved to New York to start up BBH in the US, which began as Cindy in a room with a phone. Four years later, BBH New York had won clients like Johnnie Walker, Unilever and Levi’s, and was named Adweek’s Eastern Agency of the Year. In 2003 Cindy was voted Advertising Woman of the Year.
After all her success in the agency world, Cindy resigned as Chairman of BBH New York in 2005 in order to do something different. Today she continues to work in branding, marketing and business innovation as a consultant while also operating at the cutting edge of digital and the internet as a tech entrepreneur. She launched MakeLoveNotPorn at TED 2009 with this talk as an attempt to counterpoint the way in which hardcore porn has become default sex education, by encouraging an open healthy dialogue around how real people have sex, and will take this forwards in 2012 as MakeLoveNotPorn TV. In 2011 she published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as a short TED e-book available on Amazon and iTunes.
As a highly action-oriented person, Cindy observed that the single biggest pool of untapped natural resource in this world is good intentions – both human and corporate – that never translate into action. She launched IfWeRanTheWorld at TED 2010 as the marketing and business platform of the future, to turn human and corporate good intentions into collective action, one micro action at a time, to deliver Action Branding – you are what you do – and build your Action Graph. Harvard Business School considers IfWeRanTheWorld such a ‘unique and innovative business model’ they wrote it up and taught it as a case study in March 2011 when it was only a year old in beta.